Visual Techniques

http://thedsgnblog.com/post/65458796521/maksim-arbuzov

Instability

Symmetry

Regularity

Simplicity

Unity

Economy

Understatement

Subtlety

Accent

Transparency

Consistency

Depth

http://lindthello.com/

Balance
Irregularity
Complexity
Fragmentation
Boldness
Accent
Opacity
Variation

Both items above showcase packaging that have intriguing and successful visual design.  The honey’s design is unstable in that the larger black bar is much more dark and heavy than the lighter white letters at the bottom of the design. The heavy black contrasted with the light white letters of the word “honey” make the design look unstable to the viewer. The chocolates have balance within their packaging through the help of the gestalt law of proximity. Because of the law of proximity, the viewer reads the text at the top of the package “Hello my name is _____” as grouped together, this large group of text is balanced with the large image of the chocolate at the bottom of the package. Subtlety is seen with the packaging of the honey because of the careful use of text and color. The design is minimal and conscious, using white space wisely and sufficiently, making it easy for the viewer to understand what the product does. The chocolate packaging is bold, containing lots of places of interest using color, text, and images. The colors used stand out because of the contrast of the black background. The text stands out with the contrast of multiple typefaces used. Images are used boldly because of the larger than life depiction of the candy placed on the package. This design is successful because the viewer is quickly interested in the product because of the bold features within the design, leading to the viewer buying the product.