Top-Down Visual Processing

Design by Dave Delisle 

This design of a recreation of a Bart map relates to the topics of this week because it is an example of a design that promotes several visual queries. This map can give answers to your questions through visual design. This design uses visual patterns that are set up so that the viewer uses eye movements to decipher what the graphic is communicating and to relate that message in order to accomplish a goal. This design also appeals to the new scientific paradigm of Active Vision because it is made to draw attention and is goal-oriented. There can also be examples of saccades and fixations by the viewer of this graphic because of the way it is set up, the colored lines warrant saccades, more frequent eye movement. While the grey circles at the end of the groups of pathways warrant fixations because they are a place where the eye rests, then resumes to more eye movement because of the contrasted colors. Top-down visual processing is brought to attention in this design by giving the viewer enough clear information for priming in order for them to plan out their scenario by following and analysing the pattern that is given to them.